I decided the other day that I wanted a better way to share content with people. Whether it be a PDF or a youtube URL, or something out of my dropbox. Now, none of that is difficult, I will grant you. It's pretty easy to email or SMS someone a link, even a longer dropbox content link or one of those expansively long blog links generated from the title. Sure, great for SEO, a real pain to dictate to someone over the phone. And you always take the chance their email app or server or whatever will crush the link into a ball of twisted metal.
So, it seemed to me there must be a way to do this better and in a reusable way. And would it hurt if I enhanced my own branding a little (eg huff.po, nerdi.st, hlp.sc, tmblr.co, wp.me) ? Maybe, but let's assume not.
Better yet, if I set this up in a way that I can easily configure and maintain the redirections from anywhere, that's a bonus.
It occurs to me that I can do all this with Edge80 without having to worry about development tools or deployment or servers or whatever. And not having to worry about commissioning or deployment is one of my favourite things. Better than raindrops on roses.